14 articles
Business and ManagementPDF
A multiple case study on customer perceptions of personalized digital promotions and ordering decisions among quick-service restaurant customers
Business and ManagementPDF
Brand trust, customer delight, and price fairness as predictors of customer loyalty among coffee shops in Minglanilla, Cebu
MarketingPDF
Generation Z perspectives on sustainable packaging: A single-case Study
MarketingPDF
Accessibility and perceptions of e-learning in mathematics among Grade 11 students at Mabolo National High School
EducationPDF
The interplay between instructional resources, teaching method, and technical skills among Grade 12 Computer System Servicing (CSS) at Mabolo National High School
EducationPDF
Influencer expertise, relatability, authenticity, and purchase intention for local food brands
MarketingPDF
A phenomenological study on TikTok micro-influencer content strategies and challenges on purchase intent for local food brands
MarketingPDF
Learners' Perception of the Open High School Program in Senior High and Its Perceived Impact on Learning
EducationPDF
Learners' Reading Comprehension Before and After Participation in the Academic Recovery and Accessible Learning (ARAL) Program: A Mixed-Methods Study
EducationPDF
Price Sensitivity and Product Attributes in Consumer Evaluation of Plant-Based Meat Alternative
MarketingPDF
Modeling Purchase Intent in Franchise Food Services Through Digital Marketing Predictors
MarketingPDF
Faculty Readiness and Professional Development Needs in a Philippine Local Higher Education Institution
EducationPDF
Corporate Social Responsibility and Stakeholder Engagement for Sustainable Competitive Advantage: A Qualitative Franchise Case Study
MarketingPDF